Aline Aride

CIRCO trainer Brazil

Master of Design at PUC-Rio, postgraduate student of Design, Innovation and Strategy at ESPM-Rio and Bachelor of Visual Communication Design at the Federal University of Rio de Janeiro. Experienced in the field of Design, including the development of projects for large companies and the implementation of strategies for complex problems, such as the Alzheimer’s Disease, through interdisciplinary approach. Currently, works as an integrated content analyst at Casa Firjan Co-creation Program and as a reviewer for a scientific journal. Aline is also a researcher of Social Design and is interested in social innovation, participatory methodologies, open innovation/design and cognitive processes.

Her main motivation to become a CIRCO-trainer was the possibility to gather and share knowledge with different companies and act as an intermediate actor, capable of provoking changes in the mindset of participants and transform business in the city of Rio de Janeiro. Also, because the learning process follows a chain system, people can be trained to become players of change and pass their knowledge forward. In her view, designers and companies have a huge responsibility towards the products they provide and they need to be aware of the impact they may cause in the ecosystem.

“As resources are vanishing quickly, we need to rethink the way we are conducting our work and start making changes at the beginning of the creative process in order to prevent later damage. Circular Economy has the potential to become a business model for companies in the near future, helping them preserve natural resources and discover alternative materials and processes to implement in their businesses. Searching for unknown or unthinkable methods stimulates creativity and innovation, which, in turn, may turn out as a competitive advantage for companies.”

“During the CIRCO Track, participants made networks with companies and, eventually, started planning projects in partnership. Throughout the Track, they pondered over their own work, trying to discover ways to become more circular. In the process, they learned from the others’ background and worked on the challenges of their own companies with the aid of trainers and participants. This example reveals the core of the workshop and also of circular economy: the challenge of implementing circularity is not individual; people need each other’s support in the process, taking small steps and acting collectively to achieve real changes that will benefit the world.”

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