CIRCO Tracks: in seven steps from linear to circular


The CIRCO methodology offers a design approach with which you design your circular value proposition (product, service, business model). Experienced trainers with specific theme knowledge will guide the group, of about 10 companies active in the same value chain, through the Track. In online learning modules and three intensive group sessions, you will be prepared to implement your new or improved circular business model.

Track Visual CIRCO

View the Track visual in a larger format.

  • Step A: You create a visual of the value chain, specific to your product, in all life stages from raw material extraction to end use. You lay down all actors and stakeholders, the materials and components and the cash flows. Then, with the help of theory and trainers, you will assess where value destruction and waste take place. Here are the circular opportunities!
  • Step B: You select opportunities that add both ecological and economic value. You take the opportunity that suits you best as the starting point for the further Track, and you formulate an ambition.



  • Step C: You are inspired by circular business models and circular design strategies and apply them to your opportunity. This forces you to look outside your comfort zone and get new ideas.
  • Step D: With all the ideas you have gained, you create your own circular business model. You look at which actors are needed within this business model and what they will do. You think about how your product and service should be adapted to your new business model. Sometimes this will also require a change in the chain.
  • Step E: You map out all changes and make an overview of all actions that are required to change your product, service, internal organization, suppliers and the chain.
  • Step F: You make a roadmap with the actions from step E, where you also decide with whom you will carry out these actions. This gives you an implementation plan for both the short and longer term.
  • Step G: As a final step, you prepare a well-considered pitch, in which you call on a specific audience to start with your proposal, indicating what you need to do.