International Hub event: knowledge & experience exchange amongst the Hub community


On December 8, CIRCO International and five of the International CIRCO Hubs gathered. An important reason for the recurring online event is to keep connected with the community, but also to make use of each other’s experiences in the local implementation of the CIRCO Methodology. Read some of the highlights below!

Thailand Int Hub event dec 22

During the online gathering, the international CIRCO Hub community looked back at the year 2022 and shared successes, like the launch of the new CIRCO Hub Wallonia and the possibility to translate the Blended Track into the local languages; learnings, like the specific approach for service-focused companies; and challenges, like how to serve social companies that don’t always focus on a strong business case. A summary of the main discussion points and learnings can be found below.

Inspiring companies and designers in the local context

Experiences and ideas were shared on how to motivate potential participants to join a CIRCO Track. With the CIRCO Method, we try to reach as many designers as possible and support as many companies as possible to take steps towards circularity of their business models. Therefore, each International Hub works on recruiting participants in its own local context, in which differences, but also similarities can be found. Two high potential tools that were touched upon are the use of inspirational showcases of early adapters that joined CIRCO Tracks as motivational content for potential participants, and the strategic use of the CIRCO Demo for recruitment. Both can work as effective recruitment strategies, and will be further explored.

In the spotlight: CIRCO Hub Thailand

With 9 active CIRCO Trainers, 100 companies were trained in 10 Tracks between 2021 and 2022. CIRCO Hub Thailand has been working on applying the CIRCO Methodology specifically to food, as this is a highly important topic in the country.

One of the Hub’s findings after training its first 100 companies, is that inspiration for companies to start working on circular design and consideration of joining a CIRCO Track is often motivated by finding peers that have similar ideas and ambitions in circularity. The Hub is currently exploring how to apply the CIRCO Methodology in a way that specifically fits the need and knowledge level of Thai companies.

Another learning is that after the CIRCO Track, alumni have difficulties getting their colleagues to take on the new circular direction. To support the phase after the Track, CIRCO Hub Thailand now focuses on the question how to further educate the company on circular design and increase the likelihood of circular success for alumni companies. Following up on these findings CIRCO Hub Thailand organized several additional events to support the Thai participant in exchanging experiences, challenges and learnings with peers that have similar ideas and ambitions in circularity.

Their next steps will be focusing on reaching 1000 SMEs until august 2023 with the intro and Demo Track, training 40 SMEs with the CIRCO Track, and consulting and mentoring ten SME alumni.


CIRCO International community: exchanging experiences and buddy countries

Inspired by good examples in Thailand, some discussion took place on practical challenges and ideas for further development of the implementation of the CIRCO Methodology and managing a Hub. Advice and an invitation for hub-to-hub conversation from one of the first International Hub Trainers Daniel Pan (Brazil) was to find your buddy country and discuss local challenges, like he experienced working together closely with CIRCO Hub Brazil and CIRCO Hub Portugal. Pieter van Os, Program Manager CIRCO International in the Netherlands, closed the session with a golden tip for starting and advanced CIRCO Hubs: “Take the whole process step by step. Don’t think too many steps ahead: it’s hard to visualize what 10 Tracks will look like.”