During the online gathering, the international CIRCO Hub community looked back at the year 2022 and shared successes, like the launch of the new CIRCO Hub Wallonia and the possibility to translate the Blended Track into the local languages; learnings, like the specific approach for service-focused companies; and challenges, like how to serve social companies that don’t always focus on a strong business case. A summary of the main discussion points and learnings can be found below.
Inspiring companies and designers in the local context
Experiences and ideas were shared on how to motivate potential participants to join a CIRCO Track. With the CIRCO Method, we try to reach as many designers as possible and support as many companies as possible to take steps towards circularity of their business models. Therefore, each International Hub works on recruiting participants in its own local context, in which differences, but also similarities can be found. Two high potential tools that were touched upon are the use of inspirational showcases of early adapters that joined CIRCO Tracks as motivational content for potential participants, and the strategic use of the CIRCO Demo for recruitment. Both can work as effective recruitment strategies, and will be further explored.