Methodology

In a Track, ten companies participate with two people per company. Participants will explore circular design and identify business opportunities. They will also use circular design strategies to redesign their own propositions, products, services and business models. The participant’s efforts will result in a concrete implementation roadmap, making the Track incredibly effective. Although every company develops its own value proposition, the peer interaction with other entrepreneurs, designers and industry professionals, is highly valued and cooperation between companies is triggered almost every time.

The companies participating in a Track will go through the following process:

1. Initiate

This part delves deeper into the (design) principles for the circular economy. The value destruction in the current linear chain is mapped out and the resulting circular business opportunities are identified and selected for each company.

2. Ideate

The most interesting circular proposition from the first part is elaborated on, using circular design strategies and business models. This results in a circular customer proposition with a business model, product (re)design and additional services.

3. Implement

Every company prepares an implementation roadmap to bring its circular proposition to the market. What activity happens when, but also with whom to realize the required changes. All material processed during the Track is documented in a Circular Business Canvas, after which participants conclude with a short pitch.