SGN, the Dutch toy foundation (the organisation behind the annual toy of the year awards in the Netherlands), together with Sonia Sanchez, author of the book changing the world toy by toy organises “Toys that last”: a Circular Design Course specifically for the global toy industry to create a deeper understanding of the opportunities of the circular economy and make a start with actual projects to work on. Whether you are manufacturer, wholesaler, re- or e-tailer this is a relevant course for you!
From separate category to prerequisition
Emile Kalis, head of SGN: “Worldwide every year an incredible amount of toys end up as incineration, landfill or as drifting plastics in our oceans. This needs to change. In order to practically support the industry to begin their journey to a more sustainable and circular way of working, we want to offer some practical support and a platform to exchange experiences.
In 2021 we started with the nomination of toys in the category “sustainable toys” at our annual award gala. This was just the beginning: Within not too long this will no longer be a separate category, but a prerequisite to be awarded at all.”
Circular design course
During the Circular Design Course, participants will develop circular business. Along the way, they will be helped by means of a facilitated design process with knowledge, tools and interaction with other companies and designers. Afterwards, you will have developed both a long-term vision and a concrete plan that you can put into action right away. You will know what you can do yourself and you will know where and who you can ask for help where needed.
The CIRCO Method
The CIRCO method is based on an academic framework of the Technical University of Delft in The Netherlands called ‘Products that last,’ written by C. Bakker & M. den Hollander, ea. This framework explains five circular business models and six circular design strategies.
CIRCO expanded this framework with tools and insights, to make it even better suited to application in the business environment. The method offers concrete design tools. Inspiring cases & examples, and it offers trainer support & interaction.