4 November 2019
“Humans are creative and this is a great thing. We have invented cars, airplanes, computers and robots. In general, these inventions are products that are designed with a high-restriction briefing, but there is something that is missing in all briefings: future. How long can a computer or smartphone last nowadays? What is the right thing to do about that product when it is not working anymore? Do we really need so many things to live? Do we need to have things instead of just using them? Technology is empowering us to change business models radically from product to service. It is time to use our creativity and our knowledge not to design one more product but to design efficient solutions. Circular Design Thinking is, therefore, to my opinion the best way to face this challenge. That is why I became a CIRCO Trainer.”
Why I believe I can make an impact in Brazil as a CIRCO trainer
“Brazil is one of the world’s top 10 economies and has an important role in global economy through agribusiness and primary and secondary industries. The state of Rio de Janeiro has the second-largest industrial park in Brazil with more than 28.000 industry plants. Firjan, the company that I work for, has a specific mission:
- Promote business competitiveness, education and the life quality of workers and society, contributing to the sustainable growth of the industry and development of the state of Rio de Janeiro.
- Ensure the sustainable growth of the industry.
I am always looking for ways to do my job efficiently, I create tools, workshops and processes. Participating in CIRCO’s ‘Train the trainers’ was a great moment to learn a new methodology, tools and processes with an issue that I already know but hadn’t worked with before: Circular Design. Now as a trainer, a product designer and an innovation leader in Firjan, I have the opportunity and support to teach and apply the CIRCO Method in our industry and help them to change from a linear chain of production to a circular one.”