With a background in environmental engineering and over 20 years of expertise in sustainability and the circular economy, Şeyda became a CIRCO trainer in 2019 and has since guided companies in building resilient, future-fit business models. She works on projects that bridge the gap between policy, strategy, and implementation at all levels, in close cooperation with the private sector, central and local public institutions, international organisations, and NGOs. Şeyda brings in-depth expertise in circular economy policy gap analysis, value chain analysis, circularity measurement, circular business models and design strategies, as well as waste and wastewater management, corporate sustainability, sustainability strategy, sustainability reporting, and stakeholder communication.
As a CIRCO trainer, Şeyda supports companies in understanding how to create value through circular thinking, develop circular business models and products, (re)design products and integrate circularity into their organisational culture. Since 2019, she has conducted nearly 20 Circular Business Model Design Training programmes, reaching over 450 participants from more than 150 companies, and has supported numerous businesses in embedding circular principles into their strategies and operations. Her deep knowledge of circular economy and sustainability policy guides companies in putting the urgency of these issues on the agenda and embedding circularity into strategic decision-making.
Her ability to connect policy, business strategy, and design enables organisations to accelerate systemic change and deliver lasting value through circularity. As a senior expert, she has actively contributed to several high-impact national projects, including the National Circular Economy Strategy and Action Plan; the National Roadmap on Single-Use Plastics and Marine Litter (Technical Assistance for Assessment of Türkiye’s Potential on Transition to Circular Economy – EU IPA-funded); the Plastics Market Study and Impact Assessment of Plastic Policies for Türkiye; and the Plastics Policies Impact Assessment to Enhance Plastics Circularity and Reduce Marine Litter in Türkiye (The World Bank Group).
Şeyda believes that circularity is not just a strategy but a necessity – one that requires embedding long-term thinking into how we design, operate, and govern. She envisions a future in which organisations lead systemic transformation by aligning business, policy, and design around circular principles – creating impact that lasts.